A Microsite design is an online marketing experience that generally highlights a particular promotion, new product, or seasonal event. For example, a Microsite design or Flash microsites could be used for the launch of a new car or beverage.

Because the information in a Microsite design is focused, it is generally smaller than a regular website. This allows visitors the opportunity to be immersed in the details of a particular product or brand message. Rich media microsites like Flash microsite deliver high-quality animation, streaming audio and video, and software-like features such as games are now common.

Depending on the complexity, Microsites can be an affordable alternative to large scale websites. Microsites can also be incorporated into existing websites so new domain names or hosting are not required.

The real value of a Microsite is when it acts as a hub for a marketing campaign. Microsites can also be set-up to collect information about site visitors. This can be done in a variety of ways including web analytics and registration forms. When used often, Microsites can help you clearly understand your visitors preferred products or services, which offline medias are effectively driving attention and other interesting information about your internet advertising or marketing campaign’s audience.

Artistech can help you develop a dynamic and Flash Microsite for your company using a variety of technologies such as Flash web design.

View our Web Design Portfolio for examples of our work.